Simply by driving to and from their place of business, a vehicle advertisement can get 30,000 to 70,000 daily vehicular impressions ( 3). It goes without saying that many businesses take advantage of our vehicle and commute-bound situations and use vehicles as advertisements. Percentages aside, what this all ultimately means is we spend a lot of our time in and around vehicles. About 86% of us drive to work or commute in some way via vehicle ( 2). On average, we Americans spend more than 17,600 minutes driving a year ( 1). To get the most out of your vehicle branding investment, you’ll need to recognize how to best represent your company with quality graphics and how not to become a local nuisance.
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